Hi, I’m Elena, but in the professional world, everybody knows me as Helen (now you have a choice to make :P). I am a User Experience and Interface lead designer developing new digital products in the advertising industry at Kubik Data, and a former worker for brands such as SEAT, Volkswagen Group & HP. I am experienced in leading projects and teams in international agile environments with in-house and third-party development teams.

My experience in design started in 2009 and in the last 6 years I focused on web & digital design work, I have completed an intensive Bootcamp focused on UX/UI Design at Ironhack Barcelona thanks to a Wallapop sponsorship. I also hold a degree in Graphic Design (ESDAP), and Web Development (CTS). The blend of business, product development, user research, and design background gives me a unique perspective on the challenges that you might be facing.

Aside from all this, I love to travel, I dig into music 24/7, snowboarding during winter, and I care deeply about equality and human rights.

Thanks for stopping by.


This is a selection of my last case studies

Would you like to know more about my UX process?


Gloria Fernandez

I worked with Helen last year within the Digital Products & Services Department at VWGS. What really impressed me about Helen is how she always pushed the customer-centric culture within the company. Even during the most intense moments, Helen stood up for having the user as our main pillar to create new products, contributing the team with great insights for product innovation & ideation.

Igor Vasiliev

Elena is a great User Experience researcher and designer!! It was a pleasure getting to work with her at the Hackathon (a UX Design and coding collaboration project). Her design background was a key factor during the ideation phase of the project. She is reliable, a great team player, and most important super proactive!!! It was a pleasure getting to work with her and win the Hackathon!

Vanessa Verbeeck

Elena did a great job supporting the team while I was on maternity leave. After my return, we decided she had to stay and continued enjoying her professionalism and enthusiasm!


Do you have any doubts? Are you looking for collaboration? Or maybe you need a new member on your team? Don’t hesitate and contact me, I promise I won’t bite 🙂

You can give me a call, send a message or chat via whatsapp if it results more comfortable to you. I’ll try to answer as fast as I can.

Ironhack certification