ABOUT ME
This is Helen Lopez
Senior UX/UI Designer | Cooperative | Logical
Hi, I’m Elena, but in the professional world, everybody knows me as Helen (now you have a choice to make :P). I am a User Experience and Interface lead designer developing new digital products in the advertising industry at Kubik Data, and a former worker for brands such as SEAT, Volkswagen Group & HP.
I am experienced in leading projects in international agile environments with in-house and third-party development teams.
At the same time, I specialize in Product Design and Problem Solving. I’m excited by the process of determining user needs from research, creatively using tech to satisfy those needs, and thinking critically about the limitations and peculiarities to make sure that the solution scales.
My experience in design started in 2009 and in the last 6 years I focused on web & digital design work, I have completed an intensive Bootcamp focused on UX/UI Design at Ironhack Barcelona thanks to a Wallapop sponsorship. I also hold a degree in Graphic Design (ESDAP), and Web Development (CTS). The blend of business, product development, user research, and design background gives me a unique perspective on the challenges that you might be facing.
Aside from all this, I love to travel, I dig into music 24/7, snowboarding during winter, and I care deeply about equality and human rights.
Thanks for stopping by.
EXPERIENCE
2019 – Present
Senior UX/UI Designer at Kubik Data
User Experience & Interface team lead developing new digital products in the advertising industry
·UX: Market & User research validating hypotheses with our users (Interviews, Surveys, Card sorting, A/B testing). Be the voice of our customers and create space for others to collaborate.
·UI: Create & contribute an atomic Design System. Work with sketches, wireframes, and prototypes to communicate with stakeholders. High interaction and hierarchy challenge as it is a creation from scratch
·Product Design: Agile workflow, attending stakeholders & team members, user & business flow strategy balance.
2019
UX Product Designer at Volkswagen Group Services
User Experience and Interface lead designer developing new digital products and services at Seat for connected cars.
Promoting the change from a factory product to a digital platform focused on user needs. Improving the work methodology towards an Agile culture both in the workflow and in concept creation.
·UX: Market & User research, Use cases, Personas, Surveys, Interviews, Card sorting, Usability testing
·Product Design: Stand-up meetings, attending stakeholders, budget management, workflow strategy, board approvals.
2012 – 2019
UX / UI, Web Designer, Founder at Elenawebdesign
Elenawebdesign, is a Barcelona-based freelance design firm creating digital products for its clients. Passionate about rethinking how things operate every day, always looking at new technologies and processes to push creative boundaries. There’s always a better way, and we make it our business to look for it.
Senior UI & Web Designer + UX at Transfer Vip Barcelona
Product Developer + Founder at Ecobrindis
UX/UI & Web Designer at AEMD Group
UX/UI & Web Designer + Co-Founder at Clam Visual
UI & Web Designer at APSOCECAT
UI & Web Designer at General Rentals
UI & Web Designer at LLUIS JANE BUSQUETS LABORATORI D’ANÀLISI S.L.
UI & Web Designer at FESOCE
UI & Web Designer at Twenty Corner
Web Designer at Marcel Odena
Graphic and Multimedia Designer at Ferrol Surf School
2012
Graphic Designer at Intracon
Graphic Designer at Intracon
·Graphic Designer: Illustrator, Photoshop, Indesign, After Effects, Premiere – video, flyers, brochures
Illustrator | Photoshop | Indesign | After Effects | Premiere | English
2010 – 2012
Graphic Designer & Presales Consultant at HP
Graphic Designer & Presales Consultant at HP
·Graphic Designer: Illustrator, Photoshop, Indesign – flyers, brochures, vinyls
Illustrator | Photoshop | Indesign | English