This is me - Helen

This is Helen Lopez

Senior UX/UI Designer | Cooperative | Logical

Hi, I’m Elena, but in the professional world, everybody knows me as Helen (now you have a choice to make :P). I am a User Experience and Interface lead designer developing new digital products in the advertising industry at Kubik Data, and a former worker for brands such as SEAT, Volkswagen Group & HP.

I am experienced in leading projects in international agile environments with in-house and third-party development teams.

At the same time, I specialize in Product Design and Problem Solving. I’m excited by the process of determining user needs from research, creatively using tech to satisfy those needs, and thinking critically about the limitations and peculiarities to make sure that the solution scales.

My experience in design started in 2009 and in the last 6 years I focused on web & digital design work, I have completed an intensive Bootcamp focused on UX/UI Design at Ironhack Barcelona thanks to a Wallapop sponsorship. I also hold a degree in Graphic Design (ESDAP), and Web Development (CTS). The blend of business, product development, user research, and design background gives me a unique perspective on the challenges that you might be facing.

Aside from all this, I love to travel, I dig into music 24/7, snowboarding during winter, and I care deeply about equality and human rights.

Thanks for stopping by.

About me - personal
About me - hobbies


2019 – Present

Senior UX/UI Designer at Kubik Data

User Experience & Interface team lead developing new digital products in the advertising industry
·UX: Market & User research validating hypotheses with our users (Interviews, Surveys, Card sorting, A/B testing). Be the voice of our customers and create space for others to collaborate.
·UI: Create & contribute an atomic Design System. Work with sketches, wireframes, and prototypes to communicate with stakeholders. High interaction and hierarchy challenge as it is a creation from scratch
·Product Design: Agile workflow, attending stakeholders & team members, user & business flow strategy balance.


UX Product Designer at Volkswagen Group Services

User Experience and Interface lead designer developing new digital products and services at Seat for connected cars.

Promoting the change from a factory product to a digital platform focused on user needs. Improving the work methodology towards an Agile culture both in the workflow and in concept creation.
·UX: Market & User research, Use cases, Personas, Surveys, Interviews, Card sorting, Usability testing
·Product Design: Stand-up meetings, attending stakeholders, budget management, workflow strategy, board approvals.

2012 – 2019

UX / UI, Web Designer, Founder at Elenawebdesign

Elenawebdesign, is a Barcelona-based freelance design firm creating digital products for its clients. Passionate about rethinking how things operate every day, always looking at new technologies and processes to push creative boundaries. There’s always a better way, and we make it our business to look for it.

  • Senior UI & Web Designer + UX at Transfer Vip Barcelona

  • Product Developer + Founder at Ecobrindis

  • UX/UI & Web Designer at AEMD Group

  • UX/UI & Web Designer + Co-Founder at Clam Visual

  • UI & Web Designer at APSOCECAT

  • UI & Web Designer at General Rentals


  • UI & Web Designer at FESOCE

  • UI & Web Designer at Twenty Corner

  • Web Designer at Marcel Odena

  • Graphic and Multimedia Designer at Ferrol Surf School


Graphic Designer at Intracon

·Graphic Designer: Illustrator, Photoshop, Indesign, After Effects, Premiere – video, flyers, brochures

Illustrator | Photoshop | Indesign | After Effects | Premiere | English

2010 – 2012

Graphic Designer & Presales Consultant at HP

·Graphic Designer: Illustrator, Photoshop, Indesign – flyers, brochures, vinyls

Illustrator | Photoshop | Indesign | English


Active & upbeat

Focus moments

Music Rewind