ABOUT ME

Hi, I’m Elena, but in the professional world, everybody knows me as Helen (now you have a choice to make :P). I am a User Experience and Interface lead designer developing new digital products in the advertising industry at Kubik Data, and a former worker for brands such as SEAT, Volkswagen Group & HP.

I am experienced in leading projects in international agile environments with in-house and third-party development teams.

My experience in design started in 2009 and in the last 6 years I focused on web & digital design work, I have completed an intensive Bootcamp focused on UX/UI Design at Ironhack Barcelona thanks to a Wallapop sponsorship. I also hold a degree in Graphic Design (ESDAP), and Web Development (CTS). The blend of business, product development, user research, and design background gives me a unique perspective on the challenges that you might be facing.

User Experience & Interface team lead developing new digital products in the advertising industry
·UX: Market & User research validating hypotheses with our users (Interviews, Surveys, Card sorting, A/B testing). Be the voice of our customers and create space for others to collaborate.
·UI: Create & contribute an atomic Design System. Work with sketches, wireframes, and prototypes to communicate with stakeholders. High interaction and hierarchy challenge as it is a creation from scratch
·Product Design: Agile workflow, attending stakeholders & team members, user & business flow strategy balance.

User Experience and Interface lead designer developing new digital products and services at Seat for connected cars.

Promoting the change from a factory product to a digital platform focused on user needs. Improving the work methodology towards an Agile culture both in the workflow and in concept creation.
·UX: Market & User research, Use cases, Personas, Surveys, Interviews, Card sorting, Usability testing
·Product Design: Stand-up meetings, attending stakeholders, budget management, workflow strategy, board approvals.

Elenawebdesign, is a Barcelona-based freelance design firm creating digital products for its clients. Passionate about rethinking how things operate every day, always looking at new technologies and processes to push creative boundaries. There’s always a better way, and we make it our business to look for it.

·Graphic Designer: Illustrator, Photoshop, Indesign, After Effects, Premiere – video, flyers, brochures

Illustrator | Photoshop | Indesign | After Effects | Premiere | English

·Graphic Designer: Illustrator, Photoshop, Indesign – flyers, brochures, vinyls

Illustrator | Photoshop | Indesign | English